Analytics-driven digital distribution for the insurance industry

Datalot is now Centerfield Insurance Services. We acquire new customers for leading auto, home, life, health, Medicare, and commercial insurance companies at scale.

We build direct-to-consumer digital solutions for the largest insurance carriers in the U.S.

Digital Demand Generation

Live Consumer Marketplace

Data-driven Carrier Solutions

Licensed Agent Policy Sales

Are you an agent?

We have customized service agreements with most major P&C carriers. Select your carrier to see what products & services are available for your agency.

Select Carrier

Digital Demand Generation

Centerfield Insurance Services (formerly Datalot) creates customized marketing campaigns for transaction-ready consumers across digital & mobile that allow carriers to manage inbound customer flow with the flip of a switch. Consumers are delivered directly into your existing sales process with ROI-focused results. Media spend is continuously right-priced algorithmically based on real-time fluctuations in both consumer behavior and client demand. For example, AutoInsurance.com exists to connect customers searching on the internet for car insurance to your company.

Consumer Qualification & Triage

Enable your sales agents to spend 100% of their time quoting the right prospects. Trained concierge reps from Centerfield Insurance Services (formerly Datalot) provide live consumer qualification and handoff via voice, text, or web. Your customers experience courteous, professional human interaction — not menu prompts.

Analytics-Driven Consumer Routing

The ideal consumer experience is not one-size-fits-all. At every interaction point, we provide tools to help determine the best next steps for each individual consumer. Optimized with the results of the millions of consumers we service, we can identify the best-fit carrier or agent across a plethora of data points.

Agent Presence Management

Our proprietary telephony platform quickly learns which agents add the most value to which types of consumers, and automatically optimizes routing accordingly. Centerfield Insurance Services (formerly Datalot) provides carriers with tools to enable them to efficiently move prospects within their organizations and convert sales, as well as directly manage and control digital media spend of individual agents.

Regulatory & Compliance Tools

SOC2, TCPA, CMS, and more — Centerfield Insurance Services (formerly Datalot) helps carriers better navigate the rapidly evolving world of digital compliance. Simply adhering to best practices is not enough — in today’s world, compliance needs to be easily demonstrable and auditable. We provide digital-specific tools and services that help ensure the integrity and security of your data.

Secondary Market Management

Every carrier has different underwriting criteria and areas of coverage. Consumers that an agent is unable to service can be routed through Centerfield Insurance Services (formerly Datalot) to an appropriate carrier instead of being turned down, creating better outcomes for both consumers and carriers alike.

We are a SOC for Service Organization

We provide internal controls that ensure the confidentiality, integrity, availability and security of your data.